Link of the Day: No Frills

I wonder if my friend Matej Novak is still handling the marketing for No Frills. He worked on their last campaign, which I happened to think was pretty clever, and very much in keeping with their brand. I wonder if he designed this appropriately simplistic campaign too.

I suppose I could always ask him, instead of fruitlessly wondering aloud on a blog that only a handful of people actually read.