Today an elevator pitch, tomorrow an actual “about” page
Part of the process of turning this site into a hub for various goals and projects is figuring out what I want to do with this website, and what I want people to get out of it. I took a small step in that direction tonight by updating my about page, if only barely.
“One of the most important reasons to do this exercise,” Darren Rowse of ProBlogger argues in the book 31 Days to Build a Better Blog, “is that to develop an elevator pitch, YOU as a blogger need to have thought through and crystallized in your mind what your blog is about. If you’re fuzzy on what your blog is about, it’s unlikely that anyone else will have a clear idea either.”
My elevator pitch is a simple one. “mattblair.ca is the official website and blog of Matt Blair, a writer, DJ, nonprofit worker and father living in Toronto, Canada.” It identifies this site as a personal blog, covering a fairly broad range of projects and interests. It’s not as precise as it could be, but then again, it’s just a start.
In the long run, I’d like to do a lot more with this page than just ramble off a pitch. Chris Brogan has a great about page, for example, full of useful information that’s presented in a simple and accessible fashion. Something like that would do nicely.
What do you think? What information are you careful to include on your own about pages? What would you like to see on this site? Feel free to share your thoughts in the comments.
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