Link of the Day: TransFair Canada

“TransFair Canada manages the Canadian side of an international system that sets standards defining what Fair Trade products are, and provides Canadians with a way to know whether those standards have been met. The intent is to both bring clarity about Fair Trade and instill confidence in the public that it is not about empty promises.

“However, neither TransFair Canada nor the international system it represents invented Fair Trade, nor are its standards the only way it should be understood. Even companies who meet our standards and whose products carry our certification mark often approach Fair Trade differently, and it’s up to you as an individual to decide which approach makes the most sense to you.

“Ultimately, Fair Trade appeals to our sense of fairness and common decency, and applies those values to the marketplace. It allows us to make a positive difference in the world just by the products we choose to buy.”

Posted in Link of the Day