Everybody loves a train wreck

Last week, Charlie Sheen set a world record for the fastest time to reach one million followers on Twitter, hitting the mark just twenty-five hours and seventeen minutes after launching his account. Then, earlier today, he broke the record for reaching two million.

Pay attention, so-called social media gurus. This is the example you’re going to want to cite in the “good follows versus bad follows” portion of all your lectures and presentations from this point forward.