Labatt, Luka Magnotta, and a lesson in social media

, June 5, 2012

The good people at Labatt learned a hard lesson today about marketing in the age of social media. My friend Susan Krashinsky, a Globe and Mail reporter who ultimately played a part in the story, has the details. The short version is as follows: The Montreal Gazette published a photo of alleged killer du jour Luka Magnotta holding […]


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Challenging myself to blog daily

, June 4, 2012

I’ve been working on “redesigning” this site for longer than I care to admit. There are many different things I’d like to do with it, and the sheer wealth of options has kept me from making much progress in any one direction. One thing I can do, though, is commit to a regular posting routine. […]


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